SOLD OUT - Women in the Building Industry Branding & Social Presence Webinar
Are you unsure about social media and how to leverage it for your business?
Do you struggle with articulating your personal brand and what you stand for?
Do you dream of creating a vibrant community of followers who are also your ideal customers?
Women in the Building Industry is hosting a Branding & Social Presence webinar with guest speakers Juliana Spaven and Peg McDermott who will lead a discussion on how to bring your personal brand to life, and how to leverage social media to attract the customers you want for business growth.
Juliana Spaven is an expert brand strategist with over 25 years of branding and marketing some of the most beloved and iconic brands in the world. She is also a former decorated diplomat with the U.S. Department of State, where she leveraged her skillset to sell U.S. policy at the multilateral level. Today, she is the founder & CEO of Magnetic Current, a branding consultancy focused on helping women-owned small businesses step into their brand power to attract what matters for success. She thrives at the intersection of research, analysis, creativity and storytelling, and is a sought after speaker and lecturer on the topic of branding and personal branding.
Peg McDermott is an award-winning marketing communications expert, Digital Marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative digital marketing agency specializing in helping companies increase revenue and market share by leveraging today's digital technologies. Peg's gained proficiency during her 25 years of marketing and advertising agency experience. She is an expert in website design & functionality and works with clients to develop solid online marketing plans that include Social Media Marketing, Search Engine Optimization and Web Development. Before launching COGO, Peg served as vice president for Ecendant Interactive, where she played a pivotal role in grooming the company from a small start-up into one of the top 13 interactive marketing agencies in the Washington DC Metro area. Peg received a BA in Communication Studies from Oswego State University (SUNY) in New York and enjoys golf, yoga, and travel.